🏈 January Spotlight: Get Ready for Super Bowl LX in the Bay Area!
The biggest sporting event of the year is right around the corner, Super Bowl LX hits Levi’s Stadium in Santa Clara on Sunday, February 8, 2026! But long before the game clock starts ticking, the Bay Area will transform into a vibrant playground of live experiences, pop-ups, concerts, cultural activations, and immersive brand moments that rival the energy of the game itself.
🎉 What’s Happening Across Super Bowl Week
Super Bowl week has grown far beyond football. From February 2–8, San Francisco and Santa Clara will host a packed lineup of events designed to delight visitors, excite fans, and showcase brands in bold new ways:
Super Bowl Experience & Fan Zones — Interactive football festivals with exhibits, games, player appearances, and fan activities in and around Yerba Buena Gardens and the Moscone Center.
Opening Night & Pro Bowl Games — Free and ticketed events that bring fans close to NFL players and legends in San Jose and downtown San Francisco.
Concert Series & Live Moments — Big music nights at Bill Graham Civic Auditorium and around the city (featuring mainstream acts across genres).
Taste of the NFL & Culture Clubs — Culinary showcases and immersive brand spaces celebrating sport, food, art, and technology.
There’s also the NFL Culture Club at The Pearl, the NFL Honors Awards at the Palace of Fine Arts, and an Innovation Summit presented by YouTube at SFMOMA, all places where brands and fans collide in fresh and memorable ways.
🚀 Brand Activations Taking Over the Bay Area
Brands are staking their claim throughout Super Bowl week, creatively engaging fans where they live, work, and play:
🎤 Sports Illustrated The Party — Presented by DraftKings at the Cow Palace, this pre-game gala features performances from The Chainsmokers and Ludacris plus major brand activations by Verizon, Nine West, Celsius, and Shaq-A-Licious XL Gummies.
🎧 BAHC Live! Concert Series — A multi-night music lineup benefiting local causes and giving sponsors unique on-site engagement alongside big names like Martin Garrix and Chris Stapleton.
📺 Tech & Innovation Partners — Leaders like Dolby Laboratories are embedding experiential technology into events through immersive demonstrations and interactive showcases throughout Super Bowl week.
These experiences reflect how brands today want more than visibility , they want meaningful engagement. Fans aren’t just watching; they’re participating, sharing, and building memories tied directly to brand moments.
🎯 Why Staffing Matters Now More Than Ever
Delivering excellence across dozens of live activations, from VIP lounges to ticketed concerts, from tech exhibits to gourmet experiences, demands an elite workforce. That’s where Ashley Avery Agency shines:
💼 Highly Trained Brand Ambassadors
✔ Warm, professional, and oriented toward creating premium guest experiences.
✔ Skilled in representing luxury, tech, hospitality, and experiential brands.
🤝 Event Staffing That Speaks Your Brand
✔ From VIP concierge to experiential guides, our talent ensures every touchpoint feels intentional and personal.
📊 Seamless Execution Under Pressure
✔ Big events mean big expectations and there’s no room for error when global audiences and influential partners are watching.
Whether you are planning an immersive pop-up, a media event, a VIP lounge, or corporate hospitality, the right people make all the difference. With record demand projected for corporate entertainment and brand experiences in the Bay Area, now is the time to partner with staffing pros who can deliver quality without compromise.
Final Take
From the Super Bowl Experience to headline concerts and multi-brand activations across San Francisco and Santa Clara, Super Bowl Week 2026 is shaping up to be a moment businesses won’t soon forget. It’s not just a game, it’s a showcase of culture, connection, and creativity on the world’s biggest stage.
If your brand is planning to show up and stand out, let’s make sure your people are just as memorable as your presence. 💥