Power Players in Action: Lessons in Leadership from the Frontlines of Experiential Marketing
Event Planner Expo 2025, Speaker Series 92Y, New York, NY
Event Planner Expo 2025, Speaker Series 92Y, New York, NY
Ashley Blalock, Founder & CEO, Ashley Avery Agency
Being named one of 2025’s Top 50 Power Players is both humbling and energizing. It’s a recognition that extends far beyond one person, it’s a reflection of a collective effort, a team of extraordinary talent, and a vision that has guided the Ashley Avery Agency for more than a decade: to redefine what human connection means in experiential marketing.
Last month, I had the honor of sharing that vision on stage during my panel discussion at The Event Planner Expo, where leaders across our industry came together to discuss the evolving landscape of brand experiences. What stood out most wasn’t the technology, metrics, or budgets, it was the reminder that at the heart of every activation, people still make the difference.
The Power of Human Connection
In a world obsessed with automation and digital engagement, the brands that win are the ones that feel real. Whether it’s a luxury vodka tasting, a high-energy festival, or a bespoke influencer dinner, success depends on creating authentic touchpoints that build trust and emotion.
At Ashley Avery Agency, we don’t just staff events, we curate experiences. Every ambassador, model, and coordinator represents more than a brand name; they embody its story. And that’s where true connection begins.
Leadership in Motion
During the panel, I was asked what leadership looks like in today’s fast-paced event industry. My answer was simple: Adaptability and integrity.
Leadership isn’t just about growth metrics or headline clients, it’s about building a culture where excellence, creativity, and accountability coexist. I’ve learned that leading with empathy, empowering others to rise, and staying unshakably clear on your brand values are what sustain success in this space.
Being recognized as a Power Player reinforces the importance of showing up consistently; with purpose, humility, and vision.
The Future of Experiential: Personalized, Purposeful, and People-First
As we head into 2025, experiential marketing continues to evolve. Brands are craving intimacy over scale, quality over quantity, and meaning over mere visibility. The future belongs to those who merge creativity with consciousness, those who can craft experiences that inspire loyalty, inclusivity, and emotion.
At Ashley Avery Agency, we’re proud to be part of that movement. From luxury brand activations to large-scale event staffing, we remain committed to elevating how people experience brands, and how brands impact people.
Closing Thoughts
Recognition is wonderful, but it’s not the destination, it’s a checkpoint. The real reward lies in the relationships built, the moments created, and the teams empowered along the way.
To every partner, client, and team member who has helped shape this journey—thank you. And to the next generation of experiential leaders: stay curious, stay human, and never stop redefining what connection can look like.
Let’s create something unforgettable together.
👉 Contact Ashley Avery Agency to collaborate on your next brand experience.
Event Planner Expo 2025, Speaker Series 92Y, New York, NY