A brand ambassador program for 1and1 across US and international markets, planned end to end by our team.
- Global cities
- 9
- Days of curated brand experiences
- 28
- Applicants
- 1000+
Opportunity & Challenge
The Opportunity
Ashley Avery Agency partnered with 1AND1, an emerging athleisure and lifestyle brand, to conceptualize, produce, and execute a global Brand Ambassador Search spanning nine destinations across the U.S., Europe, and the Bahamas. The campaign blended international talent recruitment with 28 days of curated, destination-specific brand experiences designed to immerse participants in the 1AND1 lifestyle.
The Challenge
Executing a cohesive global program across nine destinations required far more than identifying the right talent. Each market called for three days of thoughtfully planned experiences, with a four-day finale in Nassau, while maintaining a consistent brand identity throughout. The project required coordinating venues, accommodations, travel, activities, vendors, and on-site logistics across multiple countries — all while recruiting and vetting more than 1,000 applicants and delivering a seamless experience from one destination to the next.
Services Provided
Where We Activated
North America
Markets included New York, Los Angeles, Chicago, Austin and Nassau, Bahamas.
Europe
Milan, Barcelona, Paris and Santorini.
On the Ground
The Concept, Come to Life
Planned & Produced End to End
From initial strategy through final execution, the program was managed as a fully integrated global brand experience spanning nine destinations and 28 days of curated programming. Each destination featured a multi-day itinerary designed around the 1AND1 lifestyle while incorporating the culture, energy, and experiences unique to its host market.
The scope included global recruitment and casting, experience development, hotel and venue sourcing, travel and hospitality logistics, activity and dining coordination, scheduling, talent communication, production, and on-site management. While each destination offered a distinct experience, every touchpoint was carefully coordinated to maintain a consistent 1AND1 brand experience throughout the global journey.
How It Was Delivered
The Finale, and the Five
What began as a global talent search became a fully realized brand journey spanning nine destinations and 28 days of curated experiences. The program culminated in Nassau, Bahamas, where 32 international finalists came together for a four-day finale and five were ultimately selected as 1AND1 Global Brand Ambassadors, receiving contracts to represent the brand across social media, e-commerce, and future initiatives.
Beyond the final selection, the program created a global community around the 1AND1 brand and generated meaningful opportunities for content, storytelling, and authentic brand engagement. By combining global strategy with locally inspired experiences, the campaign transformed the traditional ambassador search into an immersive brand experience that connected talent with 1AND1 well beyond the casting process.
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