Work That Represents the Brand

Spanning eight international destinations, the 1and1 Global Brand Ambassador Search recruited and vetted thousands of applicants before selecting talent for immersive brand experiences in Milan, Paris, Barcelona, New York, Chicago, Austin, and Santorini.

The search culminated in Nassau, Bahamas, where 32 international finalists participated in the final brand experience and five ambassadors were selected to represent 1and1 across social media, lifestyle, and e-commerce campaigns. The project encompassed global casting, talent management, travel logistics, and the planning and execution of each destination experience.

During Big Game Weekend in San Francisco, strategic guest list curation and targeted influencer and content creator outreach helped build a dynamic mix of attendees for a high-profile event experience. The curated audience strengthened the energy in the room, amplified brand visibility, and extended the event’s reach through organic social content and creator engagement.

For Big Game Weekend in New Orleans, strategic guest list curation and influencer and content creator outreach brought together a targeted mix of personalities and digital talent for a high-profile event experience. The curated audience helped drive event energy, increase brand exposure, and extend the experience across social media through organic creator content and engagement.

At Country Bay Music Festival in Miami, Brand Ambassadors brought the Big Sipz activation to life through product sampling and engaging consumer interactions. The team poured and distributed samples while guiding festivalgoers through immersive experiences within the branded display, creating an energetic and memorable presence throughout the festival.

Across events in San Francisco, CA; Nashville, TN; San Diego, CA; Las Vegas, NV; and Cincinnati, OH, Brand Ambassadors supported Big Sipz through consumer-facing product sampling and brand engagement. Teams poured and distributed samples, connected directly with attendees, and helped create an energetic, approachable brand presence across a variety of events and markets.

Spanning eight markets across the U.S., the Big Sipz Waka Flocka Meet & Greet Tour brought fans together for an energetic, consumer-focused brand experience. Brand Ambassadors supported each activation by pouring and distributing product samples, engaging and taking photos with attendees, assisting with crowd flow, and helping manage the overall guest experience. Activations took place in Tempe, AZ; Dallas, TX; Chicago, IL; West Hollywood, CA; Las Vegas, NV; Greenville, SC; Farmville, VA; and Washington, D.C.

For two Qadya MMA events in Cairo, Egypt, four international Ring Girls were sourced from Spain, the United Kingdom, and Ireland to represent the brand throughout the multi-day fight experiences. Beyond their roles during the fights, the talent participated in branded photo shoots, promoted Qadya MMA across their social media platforms, and attended press events and promotional appearances leading up to each event. The result was an international talent presence that supported both the live fight experience and the brand’s visibility surrounding the events.

For Playboy x W Scottsdale during Big Game Weekend, 25 Promotional Models were cast and staffed as Playboy Bunnies for the high-profile event. The project included coordinating costume fittings with the design team and providing on-site management of the full talent team throughout the experience. A curated guest list of more than 400 attendees was also developed, bringing together event staffing, talent coordination, and strategic guest curation for one of the weekend’s signature events.

Ashley Avery Agency provided event staff for H.Wood Homecoming in 2023.

During Big Game Weekend in Los Angeles, an On-Carpet Host was staffed for the Thuzio x DraftKings event, conducting interviews with attending celebrities, professional athletes, and VIP guests. The role supported the event’s media and entertainment experience, creating engaging on-camera moments and capturing content throughout the arrivals.

Across two nights of Big Game Weekend events for Maxim and MaximBet in Los Angeles, a hospitality team of 65 Cocktail Waitresses and six Bottle Presenters was cast, coordinated, and managed to support the high-profile experiences. Custom staff looks were designed and sourced for the events, with talent preparation, training support, and on-site management handled throughout both nights.

Beyond staffing, a curated model and influencer guest list of more than 300 attendees was developed, with the team also managing guest check-in, door operations, and entry. The project brought together large-scale event staffing, guest list curation, and front-of-house management to create a seamless and elevated experience from arrival through the event.

Bootsy on the Water brought together entertainment, nightlife, and celebrity culture for a standout Big Game Weekend experience in Miami. To support the event, 65 Cocktail Waitresses and six Bottle Presenters were cast, coordinated, and managed, with custom staff looks designed and sourced to complement the production and overall event aesthetic.

The scope extended well beyond event staffing. A model guest list of more than 600 attendees was curated to help create the high-energy, visually driven atmosphere the event called for. From building the guest mix and assembling the hospitality team to training support and on-site talent management, the project showcased a comprehensive approach to both front-of-house execution and the overall guest experience.

For Maxim’s Havana Nights Big Game Experience in Miami, a team of 65 Cocktail Waitresses and six Bottle Presenters was sourced and staffed to support the high-profile event. The team handled talent sourcing, staffing, training support, and on-site management, while also assisting with the design and sourcing of custom staff looks created specifically for the experience.

Beyond event staffing, the model guest list was strategically curated, resulting in more than 600 models attending the event and contributing to the energy, atmosphere, and overall visual experience of the evening. From cocktail service and bottle presentations to guest curation and on-site execution, the project brought together staffing, hospitality, and strategic services to support an immersive Big Game Weekend experience.