A multi-market Brand Ambassador program delivering elevated, on-premise consumer experiences for Belvedere Vodka across key U.S. markets.
- On-premise activations
- 76
- U.S. markets
- 11
- Brand Ambassadors
- 15
Opportunity & Challenge
The Opportunity
Belvedere Vodka set out to introduce Belvedere 10 through a luxury experiential campaign designed to feel more like elevated hospitality than traditional product sampling. The “Courtesy of B10” program surprised guests with premium on-premise experiences that encouraged product discovery, built awareness, and generated organic word-of-mouth across 11 U.S. markets.
The Challenge
Delivering 76 activations across 11 markets required consistency at scale without compromising the elevated standards of the Belvedere brand. Success depended on recruiting and managing polished, hospitality-driven Brand Ambassadors, maintaining a sophisticated wardrobe and presentation standard, coordinating talent and activation logistics across markets, and providing reliable communication and reporting throughout the national program.
Our Scope
Where We Activated
Consistency at Scale
Across 76 on-premise activations in 11 U.S. markets, the program was managed with a focus on consistency, presentation, and elevated guest engagement. From recruiting hospitality-driven Brand Ambassadors and supporting product training to developing wardrobe direction and coordinating activation logistics, each touchpoint was designed to reflect the premium positioning of Belvedere 10. Centralized talent management, communication, and reporting helped maintain a cohesive brand standard while adapting execution to the needs of each market and venue.
How It Was Delivered
Luxury, Delivered Consistently
Across 76 activations in 11 U.S. markets, the Belvedere 10 program delivered a consistent, elevated brand presence within a wide range of on-premise environments. Through carefully selected Brand Ambassadors, cohesive wardrobe direction, and centralized program management, each activation maintained the premium presentation and hospitality standards established for the campaign.
The multi-market program created meaningful opportunities for consumers to discover and experience Belvedere 10 through direct, personal engagement, bringing the brand to life beyond the bottle while demonstrating the ability to deliver a luxury activation program consistently and at scale.
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